Dr. Gavin George is a cofounder and CEO of Puregene AG. The Swiss company has developed a technology stack that harnesses the power of genomics for trait discovery and predictive plant breeding, using massive datasets and machine learning to assemble tailored elite varieties, fit for industry. He spent 6 years at the ETH Zurich as a Postdoctoral researcher and has authored 12 peer reviewed publications and contributed to 6 books on the biochemistry and genetics of plants.