Emma Richards

Emma is a recognized leader in global communications with over twenty-five years of experience spanning agency and in‑house roles, including a decade in Asia. She specializes in building multi‑market, award‑winning campaigns at the intersection of technology, brands, and people—delivering transformative business impact through strategic counsel, storytelling, and executive thought leadership.

At Tencent, Emma is driving industry‑shaping initiatives across digital wellness, youth protection, and global policy engagement. Her work includes turning regulatory pressure into ecosystem investment, and architecting multi‑market movements that unite studios, NGOs, and stakeholders around shared standards. Known for shifting narratives in moments of heightened scrutiny, she builds coalitions, creates cultural impact, and positions global tech brands as trusted, credible voices when it matters most.