GC Cooke

GC Cooke is a serial entrepreneur and technologist focused on portfolio management infrastructure for stablecoin and on-chain credit markets.

Over the past two decades, he has built and scaled category-defining technology companies across internet platforms, AI, and now programmable finance. After studying Politics and Economics at Newcastle University, he joined Google in 2005 as one of its first European employees, contributing to the development of Google’s advertising platform and Google Analytics.

In 2010, he founded Qubit, an AI-driven SaaS company that enabled large enterprises to personalise digital commerce at scale, serving over a billion users per month across global brands including Louis Vuitton, Estée Lauder, and TK Maxx. Qubit was acquired by Coveo Solutions in 2021 ahead of its IPO on the Toronto Stock Exchange.

Today, GC is Founder and CEO of Brava Finance, building institutional-grade portfolio management and risk intelligence systems for stablecoin-based yield, liquidity, and credit strategies. Brava provides non-custodial infrastructure that allows institutions, family offices, and professional allocators to manage on-chain portfolios with the same discipline, controls, and reporting expected in traditional asset management.

He is the author of Web3: The End of Business as Usual and serves as a Non-Executive Director of FTSE-listed companies ITV plc and RWS Holdings plc, where he advises on digital transformation, AI, and capital allocation strategy.