Gregor Žavcer
Co-Founder, Datafund
Gregor Žavcer co-founded Datafund with one mission: in the digital age, freedom begins with truly owning your data. That thesis holds stronger than ever—now extended by new urgency: those who control data control the future of AI. Yet data still doesn't exist as an asset class. No legal ownership. No price discovery. Value locked.
To build the infrastructure, Gregor co-founded Swarm Foundation as the project graduated from Ethereum Foundation—the decentralized storage layer, the hard drive of the world computer. He founded Fair Data Society, an ecosystem initiative to develop ethical data principles.
Today, tokenisation is transforming global finance. Data is next. With technology and regulation maturing, Gregor builds Verity: the first institutional marketplace where enterprises turn data into tokenized Real World Assets—from cost center to balance sheet. Data becomes the new asset class. Every business becomes a data business.
At unDavos, he presents "Data: The Next Trillion-Dollar Asset Class."