Jude Ower
Chief Strategy Officer, PlanetPlay
Jude is a 'gaming for good' pioneer, having spent two decades working across themes such as educational gaming and more broadly how entertainment games can drive real world impact through supporting real world projects, data and behaviour change.
She founded Playmob in 2011, which collected gamer sentiment and attitudes to better understand behaviour and link data to areas such as climate policy with the UN. Playmob was acquired in 2024 by PlanetPlay where Jude is now Chief Strategy Officer.
She also co-founded the Playing for the Planet Alliance in 2019 with UNEP and co-authored booked Gaming for Good with Mathias Norvig. As an extension to the book, Jude & Mathias are bringing positive games conversations to life through the Good Game Podcast which will launch in Davos 2026.
Events (1)
Gaming at the Frontline of Human Connection: Trust, Wellbeing and Healthy Play in a Changing Tech Landscape
Future of XSecuring trust, wellbeing and healthy play in the world’s most influential social space.