Marina Cartalis

Environmental entrepreneur and social innovator, Marina Cartalis founded BetterflyBox to address a critical gap: the absence of reliable data on urban biodiversity. Ranked the 11th most influential Belgian environmental figure, she designs intelligent ecological installations (Betterfly Home & Hotel) that generate field observations analysable by academic researchers. Through her BetterflyBox app and scientific collaborations, Marina transforms schools, companies, and municipalities into active partners of science. Her work connects technology, education, and ecology to make biodiversity observable, measurable, and mapped.