10.00-10.45 (Circle 5) - Beyond the Game: Financing a Climate‑Resilient Sports Economy

World Climate Athletes will draw on the World Economic Forum’s first dedicated insight work on sport and sustainability, Sports for People and Planet, which introduces a new framing for the global sports economy. In this framing, sport is already a 2.3 trillion economy and is projected to reach 8.8 trillion by 2050, yet up to 1.6 trillion in annual value is at risk if we fail to tackle physical inactivity, climate breakdown and nature loss as interconnected challenges. This roundtable is an opportunity to interrogate that lens together and stress‑test what it means in practice for how we invest, operate and lead across sport.

Along the way, we’ll unpack key elements from the report including resource stewardship and low-carbon growth, sport at the heart of cities and active societies, and purpose-driven capital and sponsorship.