
Future of Media, News... and Misinformation
Sertig 1 · Mountain Plaza Hotel
Media and news are facing simultaneous crises: collapsing business models, eroding trust, AI-generated content flooding distribution channels, and misinformation spreading faster than corrections.
Traditional media companies struggle to monetize digital audiences. Advertising revenue shifted to platforms that control distribution. Subscription models work for a few premium outlets but can't sustain most journalism. New formats—short-form video, podcasts, creator-led media—are emerging, but commercial viability remains unclear for many.
News faces additional challenges. Trust in institutions is declining. AI makes it easier to create convincing misinformation at scale. Audiences increasingly get news from social platforms optimized for engagement, not accuracy.
Two connected panels examine what's breaking and what's emerging. First, the future of media—formats, business models, and how creators and companies adapt. Second, news and misinformation—how journalism survives, how trust can be rebuilt, and how societies handle information environments where truth is contested .

