Full agenda
Panel

The Media Transformation: Creators, AI, and New Business Models

Future of X

Sertig 1 · Mountain Plaza Hotel

Part of Future of Media, News... and Misinformation

Traditional media business models are broken. Advertising moved to platforms. Subscriptions work for some, but most haven't found sustainable paths.

New formats are emerging. Short-form video. Podcasts. Creator-led media. AI-generated content at scale. But format innovation doesn't solve the business model problem.

What models actually work? Creator economy platforms. Niche subscription communities. Hybrid revenue streams. Platform partnerships. Direct audience relationships.

How does AI change content creation and distribution? What happens when synthetic media becomes indistinguishable from human content? Where do traditional media companies fit when creators build audiences directly?

Media executives, creators, platform leaders, investors, and analysts discuss what's commercially viable, what's overhyped, and where opportunities exist.